How To Market Your Rental property For Free

Marketing your investment letting property requires only a few decisions.  How much rent to ask, wherever to publicise, the duration of your letting, betterments to be made and do you need to stage the property?  The answers to these questions also depend on the current market environment.    Determining the request rent is the most important piece.  Most tenants base their search for a new space on the rent they can afford. The easiest way to see what equivalent properties are renting for is to peruse your local paper.  Much of your inquiry can also be done online. 

Many towns have their own real estate sections on their websites with links to local agencies listing rental prices and properties.  These same places are where you would advertise your own property.  There are many directories offering free vacation rental listings which can help you in the process.  To have a good Free vacation rentals listings website is the key for a successful rent.

Second, for how long are you willing to lease your property?  You might mean the longer the term the better.  That way you eternally have a stream of income on your investment property.  But, remember, rents are usually going up and you wouldn’t want to miss the opportunity to increase them because you are stuck in a long term lease.   

While twelve months is typical for residential properties, sometimes shorter or longer terms can be desirable for the landlord or the tenant.  A prospective tenant may need a temporary space, while building their house perhaps.  Short-term rentals can be advantageous to a landlord because they fill the space quickly, often with little or no improvement to the property and at a higher rent.  Additionally, the investor will now have more time to market the space to a long-term tenant while still receiving rent.  Not a bad deal for the investor.  

 Additionally, in a slow market, staging your property may help prospective tenants see how fantastic the space looks once they have moved in.  You may want to consider a fresh coat of paint, some basic furniture and perhaps a wall hanging or two. Some potted plants on the front stoop and a nice bowl of fruit on the kitchen counter can go a long way to devising the rental look welcoming.  Knowing your market is key.   

 When bringing Buyers into your house, have a “guest book”, or “visitor’s book” out for them to sign and have them include their phone number.  Alert the Buyers with a sign that your home – and its visitors – are under tv and still-camera surveillance.    If this seems overwhelming, then remember, it is always a good idea to hire a real estate agent.  For a small fee, you can have an expert on your side, looking to rent your property for the highest rent with as little cost to you as possible.  Often, an agent can rent your investment rental property faster than you would on your own and for more money, easily outweighing their fee.  

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